Running a successful business does not just begin and end with gaining customers and followers. You have to keep them engaged so that their attention will not go anywhere else.
Football is no exception. Fans have short attention span, and if you fail to sustain their interest and loyalty in what your company has to offer, you need to beef up your social media strategies.
Here are three things to learn from football that you can apply to your social media marketing campaigns:
Give Your Online Audience a Stadium Experience
Using your social media channels (e.g., Twitter, Facebook, Instagram, etc.), why don’t you give your fans a one-of-a-kind stadium experience online? This gesture will surely be a hit among your fans. Give them the front-row treatment, and they will love your brand even more. One classic example is when Google and Manchester United brought 20+ fans from across the world to the Theatre of Dreams via a Google Hangout.
Ask for Feedback and Value Your Fans’ Opinions
Letting your fans feel that you are all ears and appreciative to whatever they say in your social networks will definitely do wonders to your online engagement. Juventus Football Club, for instance, picks top 20 tweets from fans every month. It is one effective way to let your fans know that you acknowledge their existence and care about their feedback enough to spend a few minutes of your time to feature or respond to them.
Crowdsource to Gather Ideas from Fans
You can set up polls asking your fans to vote on—for example—logo designs, favorite teams or players, and other topics that they are interested in. Aside from engaging your fans, this is also an effective way to get insights as to the type of content that you can post on your social media sites in the future.
When it comes to successful social media marketing, we are talking not just about the number of fans but also the number of likes, shares, comments, subscriptions, and other social engagements. So try implementing these three ideas and watch your social engagements soar.
More than just a form of entertainment, sports like football have great potential as an income generator. In fact, there are plenty of businesses that grow in this niche. Do you plan to take the same route? There are four areas in football where you can invest your money, time, and energy and get returns in the long run.
Football Business/Sports Management
Apparently, this is the obvious choice for anyone looking to earn money from football. This sport has made a huge impact on transfers of players, sponsorships, infrastructure development, and TV rights. It comes as no surprise, as football has the power to evoke emotions, overcome cultural and social barriers, and bind communities together.
Are you interested in this field? To get started, educate yourself by taking online classes that cover a variety of football business topics featuring pros from the sports industry as speakers. Some online programs even arrange visits to sports facilities and clubs so that students can have the opportunity to learn from sports managers themselves on the typical challenges they encounter.
Marketing and sponsorship have a significant contribution to football business success, which is why there is an increasing demand for sport marketing professionals not just in sports companies but also in non-profit organizations, foundations, and associations.
So if you are a football enthusiast who is well-versed in offline and digital marketing, then a career as a sports marketer is for you.
Beyond using technical and strategic knowledge to steer football players toward triumph, coaching entails the ability to manage every aspect of the game: yourself (as a coach), your players, staff, the entire team, and the football environment.
This career option is ideal for former football players with strong leadership skills who want to develop themselves into a good coach. Planning on pursuing this career path? A great place to start is an online program that will help you understand how coaching, leadership, and team dynamic work all together.
Does any of the three football business areas appeal to you? Let us know by leaving a comment here.
Social media and the internet have made communication and connection easier between football companies, clubs, sponsors, players, and fans. Here is a collection of pro tips to help you leverage digital marketing for reaching out to your stakeholders in your football business.
1. Know Your Audience
Not all audiences are the same, so what will appeal to one group may be boring to another. The key is to segment your audience—get to know their needs and preferences. This way, you know the best approach and do not only capture their attention but also avoid offending anyone.
2. Reach Out to the Millennials
The younger audience is the most tech savvy among all age groups. They have access to smartphones and tablets, and they are incredibly good at it. How to gain their attention? Create and post social media content such as inspirational videos and stories about individual players who can become their heroes or idols not just in football but life in general.
3. Be Aware of the Risks
The risks involved in the digital sphere has to do with trust and brand reputation. Break them, and soon you will lose your audience. For example, if you over-promote your team online, you will just turn people off. If your website does not offer privacy and data protection for your visitors, people will not visit it anymore. So plan your digital marketing strategies accordingly.
4. Manage Cyberbullies and Trolls
If left unmanaged, trolls and bashers can have devastating effects on the reputation if your business, team, or players on social media. That will put your marketing efforts in vain. So before they start attacking your social networks, put some control measures in place. Consider hiring admins or moderators who will focus on handling abusive and offensive comments.
Digital marketing is a worthwhile endeavor for football business owners and managers. Do it right, and you will have a great time connecting with your audience on the internet and social media.
Getting massive support for your football entails a lot of investment in time, money, and effort—but these will not go to waste considering its many benefits. For one, you will get sponsors willing to provide financial support to your team, fans cheering on your players, and prospective players trying to be a part of your team.
All these perks you will not gain without a sound digital marketing strategy that will make your football team known to a wider audience. Below are some tips to do it right.
Create a Professional Website
Without a website, your team is as good as non-existent, especially in this digital age when anything or anyone has to be present online. So you need a professional-looking football team website that will serve as the reference point for your new fans, prospective sponsors, new players, and even journalists who want to get more information about your team. Your site will be an opportunity to make a great first impression, so make sure to build an awesome one.
Nowadays, it is easy to create a website and do it for free. WordPress, Wix.com, and similar sites are open-source platforms that allow you to build a website and customize it according to your preferences. They offer a variety of themes, plugins, and other features for enhancing the look and functionality of your site.
Build a Solid Social Media Presence
Using social media for promoting your team and connecting with your target audience makes a lot of sense. Everyone is on social media these days, so be sure to make your football team’s presence felt right where your fans are. You do not have to have accounts on all social media sites—just select the ones in which your fans are most likely to use.
It is important to know the unique advantages of using one social network over the other. Here’s a quick overview of the social media channels that sports teams can harness for their promotional efforts:
Twitter – Use this microblogging site to constantly update your followers on any news, announcements, and changes involving your team. It is a great place for networking with news outfits and reporters, as well as possible sponsors. Just do not forget to tap the power of hashtags to make it easier for people to find your team on Twitter.
Facebook – The largest social media site to date, Facebook is where you can grow your fan base. This social network makes it easy for you to see which of your posts have the highest engagement based on the number of likes, shares, and comments. You can do plenty of things on Facebook, like running polls, game results, features and pictures of your team and players, and many more.
YouTube – Widen your team’s reach even further by uploading videos of games and practices on YouTube. There are other ideas for YouTube videos to engage your fans and become viral—your only limit is your imagination!
Promoting your football team online is simple: just create your site and social media channels, and you’ll soon get the chance to get your team recognized by a wider audience.
From the word go, the Football season seems to provide a plethora of reasons to eat badly. It starts near Labor Day and goes right on the past to New Years. Typically during this time of year, our eating habits include foods and drinks that are so delicious, yet carry negative effects.
So I thought how could someone have a fun football (holiday for the Ms.) season, and still fit in their clothes that they wore during pre-season. Below are 10 that could possibly help you reach that goal they may seem like no-brainers, but if you take heed you will survive another year without moving to the next waist size. Enjoy the season.
1. First things first, don’t even think about dieting during the holiday season. That is, don’t start a new diet. Your biggest goal during our most favorite season is to maintain your weight. This way you can partake in your favorite beverage and snacks without any guilt.
2. Another good way to avoid packin’ on the pudge is to stay seated, and far away from the food table.
3. Something simple and delicious. I would recommend bringing a light dip with either multigrain or wheat bread, so you have something that is somewhat healthy to munch on. There is a company (I think it has the title of a chef in its name) that sells dips and pieces of bread that anyone can make, and are a healthy alternative to normal snacks. Just ask your wife, girlfriend, or any woman where you can find a beer bread mix.
4. The beverages tend to favorites for many during this time of year, so be wise in your selection. If you must have a mixed drink, try something like a clear liquor and diet soda, a light or ultra light beer, or a nice glass of wine. I know wine doesn’t scream manly, but it is an alternative. Remember this shouldn’t be painful, just well thought-out.
5. Good or bad, football games tend to be lengthy, use this to your advantage, and take part in the eating and drinking at a slow pace. The lower your intake, the better chance you will fit in those size 38’s come spring time.
6. Chase the kids, or take a walk, whatever it is, make sure you keep up on some type of activity other than couch coaching, and channel surfing. Winter time is hard enough for many people with the cold and darkness, so some activity will help you gain or maintain physical and mental acuity.
7. Eat at home before you head to the football stadium, or over a buddies house. This should help prevent a complete submersion into the food and drinks. Believe me, when I tell you, you will feel much better knowing you don’t have to drive home with your pants unbuttoned, either because of pressure or an untimely stomach pain.
8. Eat some chicken wings, not the entire chicken. I think that’s clear, and best of all it applies to all food! And anyway, who wants to get stains all over their new Dallas Cowboys jersey.
9. If you have the chance to host a football game, stack the odds on your side by putting veggies, and light snacks out rather than the pizza and wings. I mean really, do we as men pay any attention to what we eat while we are watching a game. So long as the drinks are cold, and our food crunches, we are in heaven.
10. This rule applies all year long. Stay far and away from fast food joints. It may seem like a good idea while you’re on your way to the game, but we all know it’s not filling, and it’s to exit.
When shin pain occurs during running, the condition is commonly referred to as Shin Splints. However, sports medicine professionals refrain from using the term since it can be misleading. People often assume that shin pain and ‘Shin Splint’ are synonymous terms. However, both may actually be mere indicators of a variety of other conditions. Medial Tibial Stress Syndrome is one of the prevalent skin conditions which have been referred to as ‘Shin Splints’.
Gymnasts, Soccer players, dancers, distance runners and military recruits have all been reported to have a high occurrence of Medial Tibial Stress Syndrome. This syndrome is classified according to which shin tissue it affects:
– This occurs when there is the inside border of the shin bone creates a stress reaction. This stress reaction usually signals a stress fracture.
– This type happens when an irritation persists on the point in the shin bone where the Soleus and Tibialis Posterior Muscles are attached.
Commonly caused by overuse, The Medial Tibial Stress Syndrome typically affects people who regularly run on hard and/or uneven surfaces. However, the risk of developing the syndrome may be increased by a range of other factors such as the altered posture of the foot, knee, and hip.
Shin Splints Signs & Symptoms
For those afflicted with the Medial Tibial Syndrome, the duration, as well as the end of a workout, will produce a feeling of pain coming from the inner border of the shin. However, a proper diagnosis of Medial Stress Syndrome may only be made once Compartment Syndrome, Tibial Stress Fracture and other sources of shin pain are effectively ruled out. Confirming the diagnosis will entail a complicated process of investigations. With the supervision of a sports physician or orthopedic doctor, bone scans and compartment pressure tests may be utilized.
Shin Splints Treatment
What you can do
Continuing with exercise or any physical activity may worsen any existing shin condition so it is advisable to get a chartered physiotherapist or orthopedic consultant to assess the shin pain immediately. However, if the patient wants to maintain fitness during treatment of the injury, non-weight bearing exercises in the pool may be ideal. In order to have a low-impact workout while allowing the injury to heal, the patient may opt to use a buoyancy belt in order to do some running exercises in the pool. The buoyancy belt will keep the patient’s feet from touching the floor of the pool, effectively eliminating any possible strain on the injured leg.
Ice therapy is an ideal way to give immediate pain relief to the injured person. Applying ice packs directly to the skin may cause ice burns so extra care is needed when implementing this form of treatment. Moreover, pain will be effectively alleviated if the initial treatment of this injury is guided by the PRICE protocol: protection, rest, ice, compression and elevation. As for the ice packs, they must be applied every few hours, for twenty minutes each time. If the pain continues to persist, pain-relieving medicines and anti-inflammatory gels may be used.
In many patients, symptoms are easily treated without surgery. With rest, the patients will also engage in exercises designed to improve their flexibility and strength. Gradually, the symptoms will subside and the patient will be able to return to activities like running. A physiotherapist or podiatrist may also perform a biomechanical analysis, a procedure that examines the posture of the shin during rest and while walking as well as running. This analysis will help prevent the recurrence of the injury since it can reveal the factors that may be increasing the patient’s risk to Medial Tibial Stress Syndrome. As a result, measures may immediately be implemented to correct the detected injuries.
In the instance that a doctor finds that the shin pain is actually a soft tissue problem, the patient may use a compression sleeve. The sleeve will allow them to run while continuing with the treatment of the injury. While running, the sleeve will limit the pull of the muscles on the shin, thus reducing stress. Although compression sleeves do not presents cure, they can reduce symptoms while allowing the runners to engage in some level of physical activity.
A physiotherapy analysis may also detect the presence of muscle imbalance, leg length inequality as well as other causes of mal-alignment.
If the Medial Tibial Stress Syndrome does not respond to conservative treatment, surgery may be considered.
Medial Tibial Stress Syndrome is also usually caused by other conditions such as that of pes planus or flat-footedness. Another common cause is the pronated foot position, a condition in which running causes the arch of the foot to be lowered involuntarily. This produces pain since the lowered arch increases strain on the Tibialis posterior muscle which in turn pulls on the inside of the shin. This condition and many others can effectively be diagnosed through a bio-mechanical analysis.
Shin Splints Prevention
What you can do
The use of running shoes with Shock Absorbing Insoles will provide better support and help reduce the stress placed on the shins. Correction of activities like flat feet and fallen arches may also prevent the development of Medial Tibial Stress Syndrome. If fallen arches seem to contribute to shin pain, the Aircast AirLift may be used to provide better support. The Aircast AirLift utilizes air cells which lift the arch of the foot, this results in considerably less pressure on the arch and on the Tibialis Posterior Tendon.
Typical of injuries involving overuse, Medial Tibial Stress Syndrome results from untimely participation in the excessive physical activity. Physical activity must always increase gradually especially when starting or altering a fitness regimen. For instance, when a runner suddenly decides to run for 10 miles today even though his usual routine calls for only 2 miles of running, he inevitably puts his body at risk. Such a danger can be prevented through the maintenance of a running log.